Archive for the ‘Uncategorized’ Category

My visit to all 6 of the Barnes and Noble bookstores in New York City. March is Women’s History Month and my book is displayed in all the stores.

Friday, March 28th, 2014

I went to see my book cover and books displayed in the window of the B&N store on 46th St. and 5th. Avenue. A poster 3ft by 5ft of my book cover is hanging in the window. It can be seen by all pedestrians and drivers. I autographed all of my books in all the stores. “Breaking Down the Walls” by Norma Yaeger was featured on the Women’s History Month table displays.

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Women’s History Month in March

Tuesday, February 11th, 2014

During the Women’s History Month in March, Barnes & Noble requested a 3′ x 5′ poster of the cover of my book, Breaking Down the Walls.
It will be placed in their store window at 555 5th Ave. 46th Street. I am very anxious to go to New York City so that I can meet the manager
and thank him for this great opportunity. All the people I know in the City will be contacted to visit this store.
My book is the history of the Women’s Movement during the latter part of the 20th Century.
My story reveals how I broke down the prejudice against women in the work place. I was the first woman stockbroker permitted to walk the floor of the New York Stock Exchange. This was unheard of prior to 1962. I demanded and received equal pay for equal work and proved to my employer that I could do the job. My experiences made it possible for many new careers for women. Today women can have bank account, credit cards, bank loans, mortgages as well pilot 737 aircraft, join the Armed Services, and fight side by side with men.
Women’s History Month honors all the women who made this possible.

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As a young college student myself, I loved it (Breaking Down The Walls) and found it extremely inspiring because it’s about a real woman fighting to keep alive, everything that real women have to deal with.

Monday, January 13th, 2014

I received this comment from a college student attending University of California, Santa Barbara (UCSB)
“As a young college student myself, I loved it (Breaking Down The Walls) and found it extremely inspiring because it’s about a real woman fighting to keep alive, everything that real women have to deal with.”

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I just received this comment on the Nugglemama review

Monday, January 13th, 2014

In Response To Review by Nugglemama
Select comment Emmalia Sutherland
UCSBStudent x
Emmalias@gmail.com
184.187.170.138
Submitted on 2013/12/11 at 1:18 am
I couldn’t agree more. I wasn’t able to finish her book but I plan on buying it and finishing on my own. As a young college student myself, I loved it and found it extremely inspiring because it’s about a real women fighting to keep alive everything that real women have to deal with.

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Celebration of Local Authors

Wednesday, January 8th, 2014

Type: Author Event
Age Group(s): Adults, Teens, Family
Date: 1/18/2014
Start Time: 10:00 AM
End Time: 2:00 PM
Description:
The Friends of Santa Clarita Public Library invite you to the First Annual Local Authors Celebration on Saturday, January 18 from 10 am – 2 pm at the Canyon Country Library.
This free event will highlight local authors and celebrate their craft. Moderated panel discussions and opportunities to meet the authors will be offered. Their books will be available for purchase and signing.
Library: Canyon Country Library
Location: Meeting Room

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A new review just received on my e-mail from Cindy!

Sunday, January 5th, 2014

From: Cindy
Subject: Enjoyed your book

Message Body:
I just finished reading your book and loved it. Thank you for sharing your experiences. I especially liked how you explained how you had to do things (and how they are done today). My heart sank at the end of the Liquidity Fund chapter and I felt your frustration. I’ve know many women who put barriers up for other women, sadly, still today. I will be celebrating my 50th birthday this year and so appreciate and celebrate all you did throughout your career. I’ve had a wonderful career so far though not as eventful as yours and as I go into the new year looking for a new position I will do so with courage and encouragement from your writing and determined to get equal pay.

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Blog Talk Radio – Interview

Monday, December 30th, 2013

12/30/2013, I was interviewed on blog talk radio today my career. My book, Breaking Down the Walls can now be purchased.
Please tune in to their website to hear the entire interview.

Link: http://www.blogtalkradio.com/who-you-calling-old/2013/12/30/a-conversation-with-norma-yaeger–retired-business-pioneer

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I just received a new review from nugglemama.com

Tuesday, December 10th, 2013

MOM MEMOIRS – NON FICTION
DECEMBER 9, 2013 BY JULIA GABRIEL LEAVE A COMMENT

Share now:
Breaking Down the Walls: 50 Courageous and Successful Years
When Norma Yaeger began her career as a stockbroker in 1962, women were not allowed on the floor at the New York Stock Exchange. Motivated to provide for her children after a divorce, she got her NYSE license. Since beginning her career, she has been responsible for millions of dollars of trade everyday. Because for her trail-blazing ways, it has inspired many young women to follow in her footsteps.

This memoir echoes the time in life when moms didn’t divorce (which she did.) It is a reminder of how far we have come and still have to go. Norma broke the glass ceiling for women before it even had a name. “But if you have kids, you look reality in the face or reality will kick you in the butt.” She says the secret of her life is “always keep moving.” This book needs to be read by every high school and college kid. It is a great reminder to appreciate who helped us, women, to break down the walls in our life.

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Posted Comments to New Review Nov.6th 2013

Friday, November 15th, 2013


This does sound like a good book to read. Thanks for the recommendation.
When started teaching in the late 60’s we were expected to wear dresses or skirts. I remember when the pant suit became fashionable and we were all worried about wearing one to school … so we all decided to wear one on the same day and figured nothing would be said if all the women staff were dressed the same.

Go, Jennifer! I love a story about a hero (heroine!) who perseveres and wins. How very impressive that she was one of the first women on the floor of the NY Stock Exchange. Thanks for reviewing, Jennifer!

6 NOVEMBER 2013 21:59
pattinase (abbott) said…
Now this book has something to say.

7 NOVEMBER 2013 08:44
Rose said…
When I read the first paragraph of your review and I discovered that the author worked on the Stock Exchange, I thought this isn’t something I would be interested in reading. But the more I read, the more interested I became. Even if financial topics aren’t my cup of tea, Norma’s struggles and success in the workplace and at home sound like a great read!

7 NOVEMBER 20

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New Review November 6, 2013

Friday, November 15th, 2013

NOVEMBER 6,2013
Book Review: Breaking Down the Walls by Norma Yaeger
I’ve been sent another book to review. Breaking Down the Walls by Norma Yaeger. You know, I know the stories of the 60s and 70s. I recognize that glass ceiling. I do think it important that we understand how hard our mothers and grandmothers fought for the right to function in a man’s world. Heck, for the right to wear pants and stand on the floor of the stock exchange.

The book, as a bonus, gives a laywoman’s explanation of stocks, bonds, the stock market, among other topics. It is a good primer in that respect. She balanced financial information every woman should know with her riveting life story. A very good read. Well written.

History is important for us to understand. Especially, understanding sociological issues, and the evolution of our world, and understanding the business world. She also explains the importance of dressing for success, something lost in our Casual Friday world. When you are managing people’s money and their lives, it is good advice.

Norma was virtually a single parent of three, with a husband having a hard time earning a good living. We know the things that cause a marriage to go on the rocks: lack of communication, financial issues, and family (in-laws and outlaws). Norma took charge, found a goal, got the education for it, and achieved great things.

From the publisher:
In 1962, Norma became one of the first women permitted on the floor of the NY Stock Exchange. As a licensed trader, she was truly a pioneer, facing challenges that many of us now take for granted. Not only did she became incredibly successful, but she blazed a path to equality in an industry that had never before welcomed women into its ranks.

This is a true story of the “American Dream” that has rarely been told—one that includes aggressiveness and ethics, competition and compassion, power and perception. It is the personal account of one woman’s experience at the forefront of the women’s movement, before that movement even had a name.

With a balanced emphasis on the investment industry, history, politics, and social challenges.

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